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A cinema partnership tied to the popcorn moment, extended into mall sampling so the campaign reached people before they ever reached the lobby.
Cinema audiences are genuinely captive, but only for a narrow window in the lobby before they head into a screening. The brand had to land in that window without slowing anyone down.
We placed the activation where the decision already happens — at the concession point, tied directly to the popcorn purchase. The build used the cinema's own visual environment so it read as part of the venue rather than a separate promotion.
Our team ran the in-cinema activation and extended the same campaign into high-footfall mall sampling, giving the brand a second touchpoint in the same trip. Staffing, product handling and reporting were managed across both.
Tell us about the brand, the market and the timeline — we'll tell you honestly what it takes to deliver it.
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