American Garden — Almond Butter Sampling

Almond butter sits in a category many shoppers walk past out of habit. The barrier is unfamiliarity, not price — which makes trial the only argument that works.

We placed sampling directly in the aisle rather than at store entrances, so the taste and the shelf were within a step of each other. Promoters were briefed on usage occasions, giving shoppers a reason beyond the sample itself.

Trained promoter teams, in-store setup and product handling managed across the campaign period, with visit-level reporting back to the client.