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Activation · KSA

KKF1 — University Activation

A campus activation built for a student audience — high energy, high turnover, and unforgiving of anything that feels like a corporate visit.

Client
KKF1
Market
Saudi Arabia
Service
Brand Activation
Year
2024
KKF1 — University Activation

The challenge

University campuses are a difficult environment for brand activity. Students move in bursts between classes, and anything that looks like a marketing stand gets walked past.

Our approach

We built the activation around participation rather than display, timed to campus peak hours so the stand was busiest when foot traffic was highest.

Delivery

Setup, promoter staffing and on-ground coordination handled by our team across the campus programme.

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