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An interactive gaming activation on a crowded exhibition floor, built so the brand became part of the event rather than a stand beside it.
Comic Con attendees arrive with a full agenda and a high tolerance for spectacle. A conventional sampling table disappears on that floor. Cadbury TimeOut needed something people would choose to queue for.
We built an interactive game around the product idea and put a screen at the centre of the stand, so the activation had something to watch as well as something to do. Visitors played, were handed product, and left with a moment worth posting. The structure was designed in the visual language of the event itself, not of a supermarket aisle.
Our team handled fabrication, install, on-floor staffing and product logistics across the run of the show. The campaign was then extended into in-store sampling for the Cadbury Selection range, carrying the same creative into retail.
Tell us about the brand, the market and the timeline — we'll tell you honestly what it takes to deliver it.
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