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A corporate brand event at King Abdullah Economic City, delivered end to end — from the illuminated build to the team running the floor on the night.
An international corporate audience sets a high bar for finish. Everything from the signage edges to the staff briefing gets noticed, and the event ran at night, which meant the build had to work as a lighting piece as much as a structure.
We designed the centrepiece to read cleanly in darkness, with the brand mark lit as the anchor of the space. Guest flow was planned around arrival, so the first thing people saw on approach was the build rather than a queue.
Our team managed production, install, on-site staffing and the full event schedule. Uniformed staff were positioned around the structure throughout the evening, with coordination running through the event's peak hours.
Tell us about the brand, the market and the timeline — we'll tell you honestly what it takes to deliver it.
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