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A brand activation inside Riyadh Season — one of the busiest entertainment calendars in the region, where a stand has to compete with the whole city's attention.
Riyadh Season visitors are there for entertainment, not retail. For an eyewear brand, the challenge was giving people a reason to stop and physically engage with product in a setting built around spectacle.
We built the stand around trial. The fit-out was designed so product was immediately reachable and the experience was quick, which suited a crowd moving between attractions rather than shopping.
Full team deployment across the run of the activation, with our staff managing the on-ground experience, product handling and daily coordination inside the venue.
Tell us about the brand, the market and the timeline — we'll tell you honestly what it takes to deliver it.
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